Stop Running Your Brand on Financial Guesswork
Fractional CFO services specialized in DTC brand growth & profitability.
Connect Marketing Data & Financial Performance To Create Predictable Scalability for you DTC Brand.
Create Clarity
Deep diving into your current marketing metrics and finances to identify what's working and what's not. We connect the missing dots to uncover opportunities for profitability.
Identify Targets
Our DTC Wealth team defines clear goals for growth, efficiency, inventory management, pricing, and cash-flow allowing you to improve the financial maturity of your brand.
Unlock Profitability
By implementing our DTC WLTH frameworks you will unlock opportunities to drive efficiencies in your business increasing your profitability month over month & year after year.
Want To Feel Confident You're Making the Right Decisions?
Think of us as your financial partner, aligning marketing data with financial performance to achieve your strategic goals. At DTC Wealth, we're not just consultants; we're part of your team, deeply involved in crafting a tailored financial strategy that meshes e-commerce data with fiscal insights. It's a journey of continuous learning and improvement, where simplicity meets sophistication.
We focus on three key things:
- Partnering In Profitable Growth
- Providing Actionable Insights for Growth
- Empowering Your Legacy
DTC WLTH OPPORTUNTIES
Meet Our Founder

Jarrod brings over a decade of experience as a CFO for Direct-to-Consumer (DTC) brands in the e-commerce sector.
His unique blend of expertise in finance, data, and marketing analytics has been pivotal in driving significant growth. Notably, he spearheaded scaling a company from $4 million to $40 million in just four years, demonstrating his ability to effectively navigate and leverage the complexities of e-commerce finance.
In his last full time role as CFO was at Michael Hyatt and Company, Jarrod honed his skills and vision, which he felt lead to resign and start a firm focused on DTC & E-commerce brands. That is when CFO Expertise was born and morphed into DTC Wealth.
His firm is more than just a financial service provider; it's a strategic partner for e-commerce brands. DTC Wealth specializes in offering virtual CFO services, particularly for companies with annual revenues between $1 million and $50 million.
Jarrod's focus is on businesses poised for growth but unsure of the strategic steps needed to get there. His approach is not just about managing numbers; it’s about understanding the unique challenges of e-commerce and guiding brands to scale effectively and sustainably.
Through DTC Wealth, Jarrod continues to be a pivotal figure in the e-commerce landscape, helping businesses understand and leverage financial insights to achieve their growth ambitions.
Select Your Growth Path
Choose the plan that best fits your needs and goals. Whether you're just starting out or ready to scale, each option is designed to support you at every step of your journey. Let’s find the right fit to fuel your growth!